Laser hot mamas zapped into prebaby shape

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Laser hot mamas zapped into prebaby shape
September 19, 2007
By Diane Mapes
MSNBC

ke many moms, Adrienne Chevalier tried various creams in hopes of reducing the stretch marks that accompanied her first pregnancy, but other than a natural fade from bright red to shiny white, nothing worked. So the petite 23-year-old receptionist and actress from Montgomery, Ala., decided to try something more ÏdramaticÓ Û Fraxel laser treatment.

ÏIÌd worked hard to lose the weight, but I could only get myself to a certain point,Ó she says. ÏPeople would say you look great for having had a kid, but I wanted to look great in general. I wanted my stomach back.Ó

Like Chevalier, many women these days are willing to go to extreme measures to become laser hot mamas. According to an April 2007 survey by KRC Research (on behalf of Suave), out of more than 3,000 mothers, 67 percent said they would rather regain their prebaby body than their prebaby sex life.

ÏWeÌve definitely had more moms coming in over the last five years,Ó says Dr. Arielle Kauvar, clinical associate professor of dermatology at New York University School of Medicine and director of New York Laser & Skin Care. ÏA lot more women want to correct the problems theyÌve developed during pregnancies.Ó

Those problems can range from stretch marks and loose belly skin to spider and varicose veins to melasma (brown pigmentation on the face from hormonal changes) to milked-out, deflated breasts. And although our mothers and grandmothers had to make do with cocoa butter, thick hose and hefty Cross Your Heart bras, todayÌs moms (many of whom fit snugly into the Ïyummy mummyÓ category) are heading to the plastic surgeon and skin care clinic for breast lifts, tummy tucks and the latest in laser treatments.

At HoustonÌs Aesthetic Plastic Surgery Center, Dr. Mark Schusterman started getting so many requests for the same postpartum procedures that he created Makeovers for Moms, a program that packages procedures such as breast lifts, tummy tucks and liposuction into one-fell-swoop surgery.

No more Mrs. Doubtfire
ÏWhen I first started the program three years ago, IÌd see two to three patients a month and now I see five to six patients a week,Ó says Schusterman. ÏA lot of these women have worked hard to look good before their pregnancy and afterwards they say, ÎThis doesnÌt work for me.Ì As one patient put it, ÎIÌm not ready to look like Mrs. Doubtfire yet.ÌÓ

But the current run on postpartum cosmetic procedures may not necessarily be about clinging to a youthful prebaby ideal or capitulating to societyÌs current obsession with hot celebrity moms such as Angelina Jolie, Katie Holmes and Victoria Beckham.

ÏHormones alone can wreak havoc on a womanÌs body during and after a pregnancy,Ó says Dr. Joel Schlessinger, a dermatologist in Omaha, Neb., and president of the American Society of Cosmetic Dermatology and Aesthetic Surgery. ÏAnd many of the changes hit older moms harder. In my practice, weÌve seen a 50 percent increase in the number of women seeking postpartum treatments in the last five years. And my data show that the largest subset is women in their 30s, when pregnancy takes more of a toll.Ó

Of course, childbearing can do a number on women in their 20s as well, as Rachel Ervin of Tacoma, Wash., can attest.

In her third trimester, Ervin developed a painful skin rash known as PUPPP (Pruritic Urticarial Papules and Plaques of Pregnancy). ÏIt was really bad on my stomach where I had stretch marks and it made the scarring there even worse,Ó says the 28-year-old first-time mom.

After the baby was born and her belly didnÌt snap back, Ervin opted for a skin-tightening laser called Titan, a treatment she felt would be less invasive and painful than a traditional tummy tuck (ÏIÌve had enough pain this past year.Ó).

Still, her decision was not an easy one.

Postpartum price tag

Below are 2006 national averages for surgeon/physician fees for common postpartum procedures, courtesy of the American Society of Plastic Surgeons.
Û Breast augmentation: $3,600
Û Breast lift: $4,220
Û Laser treatment of leg veins: $400
Û Liposuction: $2,750
Û Sclerotherapy (spider/varicose vein treatment): $332
Û Tummy tuck (abdominoplasty): $5,063

According to ASPS, fees vary according to the region of the country and patient needs. In addition, fees quoted are averages only and do not include anesthesia, operation room facilities or other related expenses.
ÏIÌve always been ambivalent about the beauty industry,Ó she says. ÏI used to live in Berkeley, IÌm educated and IÌm definitely of the school of thought that women donÌt need it Û it shouldnÌt define us. But when you have a baby, your entire body changes and your whole self just gets pushed to the side. I wouldnÌt trade anything for what I have now, but I felt I needed to take care of myself.Ó

ErvinÌs rejection of the Ïmother as martyrÓ mindset is fairly indicative of what author Jessica Denay calls a Ïhot mom,Ó a term that has more to do with embracing your sense of self than the surgically enhanced sex appeal of the ÏDesperate HousewivesÓ set.

ÏAfter you have children, itÌs easy to push yourself so far down on the to-do list that you fall off of it all together,Ó says the author of ÏThe Hot MomÌs HandbookÓ and founder of the 100,000-member Hotmomsclub.com. ÏBut youÌre not going to be the best mom unless youÌre the best you.Ó

Denay says sheÌs not surprised that some moms are turning to cosmetic procedures to maintain a certain status quo, especially considering many women are coming into motherhood after 10 to 15 years of a life that regularly involved travel, careers, fashion and style.

What about me?
ÏIf youÌre a mom having your first child at 35, I think itÌs harder to give up that perception of yourself,Ó she says. ÏItÌs both a culture shock and a body shock.Ó

And then thereÌs the sticker shock.

Spotlight on stretch marks

Although thereÌs still no magic bullet for stretch marks, there are numerous new treatments on the market, particularly in the field of laser technology.

ÏLaser is currently the best way to get rid of stretch marks,Ó says Dr. Arielle Kauvar of New York Laser & Skin Care.

But thereÌs an important caveat:

ÏSome peopleÌs stretch marks will disappear, but othersÌ will only mildly improve,Ó says Dr. David H. McDaniel, assistant professor of clinical dermatology and plastic surgery at Eastern Virginia Medical School. ÏMany people think that treatment equals complete cure, but thereÌs a lot of variation from person to person as to how they will respond, and a lot of variation in the same person from area to area.Ó

Both doctors agree, however, that for early, red stretch marks, pulsed dye laser (which McDaniel refers to as a Ïred eraserÓ) is the most effective, although ÏitÌs best on white fair skin and will leave ÎfootprintsÌ on darker skin.Ó Older white stretch marks, the two agree, appear to do better with fractionated lasers such as Fraxel or Palomar Lux 1540, which appear to be effective on all skin types. According to McDaniel, this type of laser treats 20 to 25 percent of the skin at a time and requires approximately four treatments.
The clinic that helped Alabama mom Adrienne Chevalier feel comfortable in her bikini again charges approximately $3,500 for four Fraxel treatments. The Titan skin-tightening procedure Ervin received Ò which requires five treatments in all Û costs about $5,000. Dr. SchustermanÌs Makeovers for Moms can run anywhere from $5,000 to $20,000, depending on which procedures are cobbled together.

And some say there could be an even greater cost Û at least for some.

ÏIÌm not opposed to cosmetic surgery but I think one needs to be aware that the first year postpartum is a time of enormous vulnerability,Ó says Diana Lynn Barnes, a licensed psychotherapist and founder of the Center for Postpartum Health in Woodland Hills, Calif. ÏThe body has gone through changes, the psyche has gone through changes and itÌs not a time to be making dramatic decisions about oneÌs body. A woman could go in for breast augmentation and then later realize it was a mistake. That doesnÌt mean that every woman who walks in to have postpartum surgery is depressed, but I think itÌs something doctors should be aware of and should screen for.Ó