The World of Laser Dentistry Expands as Two Industry Leaders Join Forces

The World of Laser Dentistry Expands as Two Industry Leaders Join Forces
October 22, 2007
Biolase

What do you get when the leader in "Everything Dental" partners with the leader in laser dentistry? Well, let's just say laser dentistry will never be the same again.

In an important move, sure to bolster the entire field of laser dentistry and provide increased customer support to Waterlase owners, BIOLASE named Henry Schein and its dental arm, Sullivan-Schein, as its exclusive distributor of laser systems in North America. Sullivan-Schein will work with BIOLASE sales and service organizations to augment essential promotion, sales, installation, service and support functions.

For starters, the BIOLASE field organization just got bigger - a LOT bigger. Fifty of Sullivan-Schein's 500 plus field service specialists have been trained to provide service on Biolase's products. They will work closely with the BIOLASE service team to provide customers with unparalleled support.

"This partnership plays a key role in our commitment to focusing on our customers' needs," says Keith Bateman, BIOLASE Executive Vice President. "We will clearly be able to provide the best technical support in the industry, which aligns perfectly with our core values as a company. We place great emphasis on customer relationships and providing quick, effective service."
All BIOLASE field service engineers will remain in place and will work in close concert with Sullivan-Schein technicians to provide even better customer service. Improved response times and Sullivan-Schein's famous "white glove" treatment are sure to make Waterlase© owners feel completely taken care of.

In addition to customer support, Sullivan-Schein will work closely with BIOLASE sales representatives to position Waterlase Dentistry(tm) as the standard of care. Sullivan-Schein brings a formidable list of partners and potential clients to the table as well as strategic relationships with institutions.

"Sullivan-Schein's strong and pervasive relationships in the dental professional community, extensive reach with more than 1,100 dental field sales consultants in the U.S. and Canada, and its proven ability to sell, service and support high-tech capital equipment make it an ideal partner for increasing adoption of laser-assisted dentistry and building the BIOLASE brand," notes Jones, BIOLASE President and CEO.

However, the Sullivan-Schein partnership extends well beyond sales and service. Sullivan-Schein is committed to making Waterlase technology integral to the entire dental community, including education and training. As a show of commitment to continuing education and advanced applications in laser dentistry, Sullivan-Schein has become a major sponsor of the World Clinical Laser Institute. Sullivan-Schein will work closely with the WCLI and BIOLASE University to help grow, impact and influence laser dentistry.

Bateman added, "Executives at the highest levels of both companies are dedicated to this exclusive partnership and making a very positive impact on the entire field of dentistry. We're both committed to and focused on the clinical importance of laser dentistry, the benefits it provides both patients and dentists, and the practice building aspects of laser dentistry."
It's clear to see that this strategic relationship will provide significant benefits for all BIOLASE customers. If you have any questions about this partnership and the positive impact it will have on you and your practice and on the acceleration of Waterlase dentistry, contact your BIOLASE Laser Specialist or your Sullivan-Schein representative.

"This partnership plays a key role in our commitment to focusing on our customers' needs,we will clearly be able to provide the best technical support in the industry, which aligns perfectly with our core values as a company."